Designing today, tomorrow

A month ago we made a small documentary around the role of the designer today, and tomorrow. We interviewed Simona Maschi (head of the Interaction Design Programme and co-founder of CIID), Vinay Venkatraman (co-founder of CIID), Peder Burgaard (Business Development Manager at TDC) and Iago Noguer Storgaard (Senior Consultant at ReD Associates) – four visions on the present and future of the design.

The documentary is being exhibited at Danish Design Center within the exhibition 10+ Design Forecast.

Designers have an enormous responsibility to shoulder and this goes way beyond the use of materials and aesthetic pleasure. Stepping back from the final ‘product’, we also need to think about the big picture.

The growing desire for individuals to customise and democratise products, systems and services plays a part in how the role of the designer slots in to a larger ecosystem.

Designers have the power to change the way people live their everyday lives. Business strategy, technology, communication and societal demands are just some of the aspects today’s designers need to take in to consideration.

The designer of today is the designer of tomorrow.

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